a favorable advertising and cooperative relations between the two
sides, such a transaction would reduce Microsoft launched again on the
Yahoo acquisition of offensive opportunities. "We continue to dialogue
and Yahoo, and their cooperation can feel very excited," Google
founder Sergey Brin, one of the company's annual shareholder meeting
before the media said. "We and many of their values are the same
places."
In a two-week test is completed, or whether Sergey Brin Google
Chairman Eric Schmidt are reluctant to disclose, the development of
the current negotiations the two sides to what extent. During the
trial operation, Google as Yahoo's site on a small part of the search
results next to the text ads provide the content.
Because Google's technology has proven to be a better choice of the
advertising profits, so the alliance can help Yahoo out of landslides,
Microsoft no longer take the initiative to acquire the target. Last
weekend, Microsoft left the negotiating table before the final, will
have an oral bid to 47.5 billion U.S. dollars, or 33 cents a share.
Microsoft, Yahoo would prefer to own ad system Guifu in Google's
system, is the failure of their acquisition of one of the main
reasons.
Google, hinted that the composition of Yahoo and advertising
partners to be effective a weapon against Microsoft.
"We really believe that businesses should have the right to choose
their own destiny," Sergey Brin said. "This is not to undermine
(transactions). They are facing malicious attacks, we want to ensure
that they have as much choice."
Even so, there is no doubt Schmidt is pleased to see that the
failure of the transaction. He said that Yahoo will not fall into the
hands of Microsoft, most because he is worried that the world's
largest software trade associations abuse their own will because of
this transaction and the increase in e-mail and instant messaging area
of monopoly power to limit consumption The choice. "Obviously, we are
very pleased that things did not happen," Schmidt said. He also Google
and Yahoo's current relationship described as "very, very friendly."
If Yahoo and Google to sign a long-term agreement, analysts believe
Microsoft will eventually give up hope. Although Microsoft executives
publicly that is looking for other ways to promote the continued loss
of Internet business development, some investors still doubt if Yahoo
in the next few months the situation does not improve, then Microsoft
would bid again.
Google and Yahoo's cooperation almost certainly will face a strict
anti-trust investigation, because the two companies together control
more than 80 percent of U.S. Web search advertising market. U.S.
Justice Department has started two companies of the two-week test for
investigation.
"If an agreement can and Yahoo, can be expected that the framework
agreement will be adjusted to address the common concerns of monopoly
concerns," Schmidt said.
Although Schmidt Google will not specify how to solve this problem,
analysts speculate on a possible means of auction-style system, so
Microsoft and other competitors in both the advertising on Yahoo.
Based on the breadth of bilateral cooperation, UBS analyst Benjamin
Schachter in a research report Thursday in the forecast, Google's ad
system will double profits next year.
Google took part in the Thursday meeting of shareholders did not
seem concerned about Yahoo's cooperation with the meaning behind, with
one shareholder even ask the two founders of the marital problems, the
results Sergey Brin to want to discuss business on the ground avoided
the issue.
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