Against giving up the acquisition of Yahoo, Microsoft CEO Steve Ballmer at 17:17 local time Saturday in the letter to the staff that will continue in the field of network services and advertising to find acquisition targets.
Ballmer to the staff letter said, "Although we can speed up acquisition of Yahoo Internet advertising and services in the field of implementation of the strategy, but I believe that, even in the absence of Yahoo, we can achieve. For this reason we have formulated a strategy, will continue to expand This strategy, and speed up the implementation. "
Ballmer said the company's strategy consists of three parts: 1, to continue to improve search relevance, building its own advertising platform, 2, increase investment in technology, introduced innovative tools and network experience, 3, continue to look for Cooperation and investment opportunities, through scale advantages enhance their competitiveness.
Ballmer said the company is 100 percent focus on the implementation of this strategy, and in the short term has made good progress. Companies by introducing a competitive search channels, greatly improving the relevance of search; Prior to the successful integration of acquisitions advertising platform aQuantive; 100 publishing houses have recently joined the advertising platform in the past few weeks, the company introduced the core products The latest version, including IE7 and Silverlight, and launched the Live Mesh this new technology.
Ballmer said that at present, Microsoft's Windows Live services in the world with 430 million users, and through the acquisition of access to new technology, such as Microsoft through the acquisition of YaData companies access to industry-leading user behavior in accordance with the precise positioning technology; company through the acquisition of Caligari Get a 3 D model of advanced technology, Virtual Earth will help improve the precision of the service.
Ballmer said, "Microsoft's ultimate aim is to create industry-leading search, online advertising, media and social networking service", "We are committed to start investing so that we have the ability to network services and advertising business to compete, and eventually made Leading position. United, we will surely win. "
Ballmer to the staff letter said, "Although we can speed up acquisition of Yahoo Internet advertising and services in the field of implementation of the strategy, but I believe that, even in the absence of Yahoo, we can achieve. For this reason we have formulated a strategy, will continue to expand This strategy, and speed up the implementation. "
Ballmer said the company's strategy consists of three parts: 1, to continue to improve search relevance, building its own advertising platform, 2, increase investment in technology, introduced innovative tools and network experience, 3, continue to look for Cooperation and investment opportunities, through scale advantages enhance their competitiveness.
Ballmer said the company is 100 percent focus on the implementation of this strategy, and in the short term has made good progress. Companies by introducing a competitive search channels, greatly improving the relevance of search; Prior to the successful integration of acquisitions advertising platform aQuantive; 100 publishing houses have recently joined the advertising platform in the past few weeks, the company introduced the core products The latest version, including IE7 and Silverlight, and launched the Live Mesh this new technology.
Ballmer said that at present, Microsoft's Windows Live services in the world with 430 million users, and through the acquisition of access to new technology, such as Microsoft through the acquisition of YaData companies access to industry-leading user behavior in accordance with the precise positioning technology; company through the acquisition of Caligari Get a 3 D model of advanced technology, Virtual Earth will help improve the precision of the service.
Ballmer said, "Microsoft's ultimate aim is to create industry-leading search, online advertising, media and social networking service", "We are committed to start investing so that we have the ability to network services and advertising business to compete, and eventually made Leading position. United, we will surely win. "
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